For the second consecutive month, ESPN broke the single-month record for number of unique visitors. A press release from ESPN states the media monster topped the previous sports category record it set in August by 11.6 million, an increase of 29 percent from a year ago.
Fans spent 9.9 billion minutes using ESPN digital properties, another category record and up 36 percent from a year ago. Overall, ESPN accounted for 29.1 percent of all sports category usage on digital platforms, more than the Nos. 2 and 3 properties combined (Yahoo! Sports-NBC Sports Network had 14.7 percent, Fox Sports Digital-Sporting News Media 8.7 percent.)
ESPN has continued its sports app domination, claiming three of the top four sports apps on smartphones and tablets in September in terms of unique users. Additionally, ESPN set the category record for mobile reach, with 70.1 million unique users accessing ESPN content on mobile devices.